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¿Cómo tengo que guardar las fotos de productos para mi e-commerce?

¿Cómo tengo que guardar las fotos de productos para mi e-commerce?

¡ANTES DE COMENZAR!

Las fotografías de producto son uno de los elementos más importantes para capturar la atención del cliente. Buenas imágenes no solo comunican estándares de calidad, sino que gatillan emociones, inician conversaciones y retienen interés.

Los aspectos que hay que tener en consideración a la hora de tomar las fotografías son los siguientes 5 puntos.

  • Paleta de colores
  • Saturación
  • Sombras
  • Composición
  • Contexto

A pesar de que siempre es recomendable invertir por buenas fotografías, entendemos que no siempre existe el presupuesto para ello. Te invitamos a ver nuestro Webinar: Cómo sacar fotos con tu celular para tu ecommerce, donde te ayudaremos a lograr imágenes con escasos recursos.

¡COMENCEMOS!

Una vez que tengas tus fotografías manejando los aspectos anteriores, la clave esta en la consistencia. Además de trabajar imágenes que mantienen la misma lógica conceptual es importante ser consistente en el tamaño de las fotos para mantener una grilla ordenada, esto le permitirá al cliente ojear los productos y encontrar lo que busca con facilidad.

A continuación, te enseñaremos a cortar tus imágenes y guardarlas para el uso en web utilizando Photoshop.

1. PREPARA LA CANCHA

Abre Photoshop y crea un proyecto nuevo. Se abrirá una nueva pestaña pidiendo el detalle del formato en que se trabajará.

 

 

Ancho y alto: 1000 x 1000 es la medida ideal. En el caso que prefieras imágenes más alargadas es cosa de sumar alrededor de 200px al ancho o alto respectivamente.

Unidad de Medida: ¡Pixeles! Recuerda que todo material digital se trabaja en pixeles.

Resolución: De forma predeterminada aparecerá 72 dpi, subirlo a 300.

Color: RGB corresponde al modo de color que se usa para material digital.

Una vez rellenada la información indicada, ¡crea tu mesa de trabajo!

2. A ENCUADRAR

Comienza a importando tu primera imagen dirigiéndote a la barra superior en archivo>colocar elemento incrustado, o simplemente arrastrando la foto a la mesa de trabajo.

Cuando se vea la imagen ubicada dentro del programa, te permitirá ajustar el tamaño de esta. Muévela y encuadra tu producto en el centro del espacio, buscando mantener los mismos márgenes en los distintos lados.

Cuando esté lista la ubicación de la imagen haz ‘entender’ para dejarlo en esa posición. Si necesitas volver a modificar su tamaño, es cosa de seleccionar la imagen y teclear Control/Comando + T y volverá a ser modificable.

3. EXPORTAR PARA WEB

La forma correcta de guardar esta imagen es dirigirse a la barra superior archivo>exportar>guardar para web. Se abrirá una nueva pestaña con indicaciones. En lo que te tienes que fijar es el segundo desplegable de la columna derecha. Dentro de las opciones que te entrega seleccionar JPEG y nuevamente se cambiarán los ítems. El desplegable bajo el de JPEG que acabamos de seleccionar, indica la calidad de la imagen por lo que debes asegurarte que este seleccionada la más alta.

Por último, selecciona la opción ‘guardar’ y te permitirá ingresar el nombre de la imagen para luego finalmente guardarla.

¡FOTO DE PRODUCTO LISTA!

¡OJO! Como manejas los nombres de las imágenes puede ayudar a tu SEO. No utilices el nombre que viene por defecto de la cámara (IMG_2839), palabras sin relación (imagen1) ni códigos como nombre (POLERAX45WE0).

Lo ideal es utilizar el nombre del producto o simples palabras que indiquen lo que se ve en la imagen. Es importante no excederse de palabras claves ya que puede penalizarse y generar efectos negativos. Mantenlo corto y preciso sin utilizar acentos ni espacios en blanco, este ultimo reemplázalo con guiones.

Para optimizar aun más tus imágenes para los sistemas de buscadores aprende a agregar el atributo ALT o etiqueta ALT haciendo click aquí. O aprende sobre como mejorar el SEO de tu sitio en general con nuestro blog: “¿SEO? ¿Qué es, cómo funciona, y para que lo necesito?"

 

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Whether you need hair extensions for special events, or just for a casual day at the office, they are ideal if you are looking for a small too drastic change without cutting or altering your own hair. This is the basic purpose of the artificial hairs that you can use them in any way you like.
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If you have been looking for an alternative and more comfortable option in comparison to clip in, bead or weave in hair extensions, tape hair extensions are the right method for you. And you also at the right place we provide all kind of hair wigs and extension including Balayage tape hair extensions and many other. We also have dozens of eye lashes’.
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• Depending on the hair quality, they are usually reusable and last long. Meaning you are able to remove the tape using a solvent and re-tape them up to three times and in some cases more than that.
• Tape hair extensions are generally much easier to style and use, including straightening and curling. This is because they sit and are applied to the head so naturally and you can use it at home.

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Our Luxury Tape Hair Extensions Line is professional salon grade hair extensions for professional use. This platinum quality double drawn Remy cuticle hair can last 1-2 years with proper care over and over again by just retaping and re-installing. Each pack comes with 50 grams of hair and 20 pieces which is enough for a half head to add fullness. To add length and fullness, you’ll need 2-3 packs depending on the thickness of your hair. Also available in different sizes, colors and length.
There are many different type of hair extension out there some of them are simple that you can use them in your home all by yourself while others are only for professional use. Flat-Tip Extensions- Available for salon use only. This is our professional luxury double drawn Remy quality hair. This hair is available in more colors and sizes. Hair comes in bundles of 25. 4-6 bundles are needed for a full head.
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Clip-in hair extensions are temporary and easy to put on and off. Clip-in human hair extensions are easy to install into your hair, which means you can change your hairstyle, your entire look and appearance at any time. It can be worn on special occasions or can be used on a regular day, giving you the princess’s hair or winding it up. If you don’t like it, you can remove them yourself to reduce stress on your hair. No one promises that you will have only one hairstyle in a few weeks, such as tape in extensions or u tip hair. It allows you to have moments of regret, relax and try boldly.

Available in Multi-Styling:
Clip in hair extensions come in a variety of hair colors, hair types, and weights. You can choose your favorite clip hair extensions according to color, black hair extensions, brown hair extensions, blond clip-in extensions, and red clip-in extensions. You can pick up the wig according to you skin color and your personality. There are always clip in hair extensions that are right for you. These different color clip in hair extensions bring you different changes, enhance your appearance, be different, and be eye-catching in the crowd.
No Chemicals or Damages:
The clip-in hair extension consists of multiple pieces. You can determine the weight of the clip-on hair extension according to your hair volume, and you can remove it at any time. Therefore, it will not cause excessive stress on your hair, which will cause your hair to be thin or damaged, so don’t worry. And there is no chemical or glue include so, it is safe for use without any damage to your hairs. One of the main factors to consider when wearing hair extensions is whether it will affect your natural hair quality, safety, and potential damage to your hair? Clip-in extensions are currently one of the simplest and safest hair extension types. It uses clips to install hair extensions and does not require any adhesives, glues and other chemical products and heating tools to install. This is very safe for your hair and will hardly cause damage to your hair.
As I already describe early that there are tons of hair extension. One of the commonly use is Jet black clip in hair extensions is our blackest black shade. This cool-toned shade has blue undertones throughout for enhanced shine and gloss. Dare to go dark? This is the darkest shade we offer. It give you the totally natural look to your black hairs. These types are for the peoples who like to use dark color extension instead of blond and other colors. When we talk about black and off-black, they both are black color, we are actually, referring to the intensity of the color black rather than the shades. The difference between shades and intensity is that shades are achieved by the addition of another color to a particular color whereas intensity is achieved by adding either white or black to a particular color.

Everyone knows the destructive power of bad hair and how much it hurts, but wearing clip-in extensions can fix any problems and make sure the hair is flawless and you look perfect. Clip-in hair extensions will give you full, thick hair that will give you the confidence you need to be yourself. Giving you a self-esteem boost, along with longer and thicker hair, you can confidently show everyone just how great you’re looking and doing.
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